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Facebook’s New Newsfeed Feature: A Complete Redesign

Yes, it’s live, albeit in a few places worldwide. Facebook has yesterday announced the aesthetic new design of its popular newsfeed feature. Check it out here. The image is from Facebook, and you can click it to enlarge the view to see it on a Mac, iPad, and a HTC smartphone.

Newsfeed on mac, ipad, and htc One X

So, what are the changes?

First of all, the change is still not all over the world. A select group of people have access to it right now. All you can do is, go to this page, scroll down, and click on ‘give it a try’. Like this.

newsfeed give it a try

Facebook has also given us this video telling the basics of the design.



I hope you read about our post on graph search earlier. Newsfeed redesign is quite a bit related to that feature. It is a clever way in which Facebook is reinventing itself as a premier social networking platform, with the hidden intention to be better in socially pushed ads.

The major difference from the previous version of the newsfeed is that the images, links, videos, etc., that your contacts and the people you follow have shared show up huge on your newsfeed. The old design in which you have the narrow middle ground for various stories, with those small images, links, videos, etc., is gone.

old Facebook newsfeed

Also, who hasn’t begun to resent that old design, while some of the top websites are coming up with fresh new designs to celebrate the transition of the Web to new technologies like HTML 5?

One major aspect of this new newsfeed is the ability to customize it as you want it.

Newsfeed customization

This means, you can select what you want to see, instead of seeing all stories—most recent, following, all friends, photos, videos, music, and the list goes on. You can by default see all the stories, and then select which stories to see using this feature (at the top right-hand corner).

And one other major aspect is how this newsfeed affects your Facebook on your phone. Check this out.

newsfeed on HTC One X

Something that the newsfeed design team is sharing with us is that they have gone into lengths to prepare the same user experience across all form factors—your computer browser, tablet app, and smartphone app. This will be a great thing. Once you get approved in the Beta program, you should be able to see the newsfeed feature across all your devices.

We may be able to see in the coming days how the newsfeed design is going to change Facebook’s advertising strategy and how useful it will be for marketers to promote their content on the social network. One thing is certain. This sort of a design is pretty inviting, and hence may need quite a bit of bandwidth to get through to your device.



[Update: ]

Facebook has posted a few updates. The gist of the publication is that there will be two columns, left and right. On the left column, you will have some important apps as well, highlighted below the About part.

Also, you can add app sections on the left-hand stream. Here's an image that FB posted.

FB timeline

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